It’s simpler than ever to keep your company in front of customers and stay in touch with them thanks to the growth of digital communication.
One of the most common alternatives to normal phone calls and text messages for communicating with friends and family is using chat messaging services. Chat messenger services are a terrific way to engage with potential customers on their terms and in the context they choose because of how simple and affordable they are to use.
Due to privacy worries, some people might be hesitant to utilize chat messenger services, however there are several security features incorporated into these programmes that assist protect users from unauthorized snooping or impersonation.
In light of this, it makes sense for every small business to have a chat service, especially if you’re trying to attract new clients or streamline customer support encounters.
Here are 5 reasons why having a chat service available at all times is crucial for your business:
1. Business Chat Is Essential For Automation
A fantastic option to build up automated contacts with consumers is through business chat. You may incorporate specific functionalities, like “playback,” into applications that convey messages like “Please review our services” or “Thank you for your order.” This eliminates the need for a service administrator to reply to consumer inquiries thanks to text-to-speech features built right in.
When handling recurring messages that you can send to a big list of clients, this is extremely useful. You can program flows to run when specific clients become active using automation.
For instance, if you operate a booking software for event organizers, you can programme automated messages to inform clients when their event has been reserved. For when their event is cancelled or altered, you can also create automatic communications. This is particularly useful during the busy time of the year.
2. It’s Great For Finding New Customers
One of the best ways to attract new clients is through chat services. Businesses that use chat to interact with clients are likely to receive inquiries or at the very least requests for additional information.
You can start a conversation with these users within the app by using a chat feature. Business-to-business (B2B) sales representatives that primarily rely on phone conversations and emails for their sales may find this to be of particular benefit. People who prefer sending messages over making face-to-face (F2F) sales calls may find it useful as well. Chat can be used to nurture leads as well.
You can set up automated reminders using conversation choices like “sticky” and “unsticky,” which will help to keep these clients “stuck” with your company.
Additionally, you can programme notifications, such as “send them this message when number X is next in line.” This can help you keep clients on board, especially if you’re working with prospects who are considering buying your product but may take some time to “make up their minds.”
3. Streamlining Customer Service
For automating simple customer service encounters, chat services are perfect. This can be very useful for managing continuous interactions with clients that like to chat. You can programme automated reminders, such as “remind me to reply to this customer in 2 days,” for instance. This might assist you in controlling the number and duration of chats with users who are already comfortable using your app and services.
Additionally, service-to-service buttons such as “annotate this review with 5 stars” are available. Chat apps can be useful for resolving straightforward issues and complaints. For instance, you could programme a bot to automatically respond with something like, “We’re sorry to hear that. Our staff will contact you in 24 hours.
Additionally, you can programme prefabricated messages like “We realize this is a serious problem, and we’re investigating it.”
4. It Helps With Marketing And Advertising
Chat services are a fantastic method to promote new products and develop a following of devoted customers. Using buttons for service-to-customer bots, you may create marketing campaigns and assess their effectiveness.
You can get your brand in front of clients who are actively using your services by setting up “promoted” chats, where you can, for instance, market your own items.
Additionally, you may create chats with the “sticky” feature that behave more like adverts. Similar to the previously described automated “playback” features, you can schedule repeated messages using “sticky” functions. You might build a bot that delivers messages like “10K likes and reviews on Facebook and Instagram,” for instance, if you offer organic beauty items.
Additionally, you can programme bots to send messages that resemble advertisements, such as “Get 10% off your order. Only applicable today.
5. It’s A Safer Option Than Messaging Apps
Compared to numerous messaging apps like Facebook, Instagram, and Snapchat, chat services are a safer choice. This is due to the fact that these apps demand that you provide your genuine identification. Your name is connected to your name, home address, and other details.
Typically, you’re invited to create a new anonymous account with a name chosen at random when you join up for these programmes.
You are connected to your true identity because chat services are linked to your phone number. Your information is associated with your phone number, not your name, when you join up for a chat service. Because you won’t have to worry about making an account with a false name, it is safer this way.
The Bottom Line
A cheap, dependable, and convenient way to engage with your customers is through chat services. They can assist you in acquiring new clients, automating routine encounters, and establishing your brand through marketing efforts.
It’s critical to keep in mind that when using a chat service, you are identified by your phone number. This indicates that it is more secure than texting apps and that your real identity is linked.
